GLITCH POP SODA

Glitch Pop Soda was a branding and packaging design project created at West Chester University that focused on developing a unique identity in Adobe Illustrator. I began by conceptualizing the brand name, followed by multiple sketches of soda can designs. Inspired by cyberpunk aesthetics, I incorporated sharp and blurred lines to reflect a futuristic, digital feel. I selected cherry and grape as the primary flavors and illustrated them in a dynamic, glitch-inspired style. To enhance the brand’s theme, I deconstructed my illustrations, strategically shifting elements to mimic the effect of screen tearing.